URL (Uniform resource locator) is also known as a web address that indicates the location on a computer network as well as the protocol used to access it.



Why it’s important in SEO

The most important procedure of SEO URL’s is to make it comfortable for the user for the search engine itself.

URL’s is one of the most world website addresses. Everyone knows that the theories of URL structure, particularly it was related to Google rankings.



SEO Tips for setting up URL

  • Length limit

  • Keywords in the URL structure

  • Use readable URL’s

  • Use hyphens

  • Don’t use Capital letters

  • Add Mobile URL’s to the sitemap

  • Use Canonical URL’s

  • Use Exact target keyword

Length limit

The maximum length of the URL is 2083 if we will increase the length of the URL, it doesn’t pass the HTTP limit, and Internet Explorer can’t handle the URL.

Keywords in the URL structure

When we talk about the keywords in the URL structure, if you do keyword stuffing in the URL structure, it won’t help you to rank better for those keywords so we should not do keyword stuffing.

Use readable URL’s

If you can’t read the URL word both can search engines, which are a big problem because the search engine knows that users read URL’s before clicking and understand the content of a page.

Use hyphens

If you don’t want to separate the words in your URL’s, you can use a hyphen. Google algorithm was ready to read hyphens. If you don’t want to get high ranked in the biggest search engines in the world then you have to follow the rules.

Don’t use capital letters

We should not use capital letters. People get confused & search engines also, it very difficult to remember the capital letters.

Add Mobile URL’s to the Sitemap

You can add mobile URL’s to the sitemap because a mobile-friendly page gets a higher rank in the search results. Search engines like Google which pages on your site are mobile-friendly Sitemap.

Use Canonical URL’s

Pages can sometimes automatically create duplicate content, and you don’t want to penalize for that you didn’t intentionally do, it is known as canonical URL’s.

Use Exact target keyword

Use the exact keyword in the URL, it’s very difficult to do on your homepage, but it should be easy for your service pages and blogs.