SEO vs. PPC – Which Provides the Better Value to Business?
One of the questions in Digital/Online marketing is “Should I have to Use SEO or PPC to get traffic to my website?” It’s a great question because it pits two of the most common traffic strategies against each other: Pay Per clicks and organic clicks. Is one better than the other for your business? Before we can really answer these broad questions, we should tackle a few important issues first…
In this article I will correlate the things of Digital Marketing with the Supper hit Movie Batman Vs Superman. I’m doing this for explaining concepts Digital marketing, nothing more than that and I never question/commenting the powers/capabilities’ of great Super hero characters of Marvel.
First, let’s examine the key differences between SEO and PPC. You can’t really decide which strategy is best for you if you don’t understand exactly how they’re different.
Search Engine Optimization//SEO is all about getting your website to rank higher in organic search results for target keywords on search engines.
I have belief that Superman have a super natural powers by the birth as like as SEO too…
Superman’s appearance is distinctive and iconic; he usually wears a blue costume, red cape, and stylized red-and-yellow “S” shield on his chest. Similar way every web site have its own identity and power to compete with others.
We have chance to build or develop the websites in such a way that it can defeat all others competitors.
Once On-Page and Off-Page SEO is done for website then we no need to spend further more money to enhance the performance of the site.
Pay-Per-Click//PPC on the other hand, is all about paying for advertising space for specific target keywords on search results pages.
PPC as like as Batman, equipped with high-end weapon system. He has chance to play in Warfield when he fully loaded with weapons otherwise no chance to get into Warfield. In same way PPC also works. Once advertiser budget is drained then Advertisement isn’t shown in the google search and partner networks.
- If you want to push a new product or start making sales while waiting for your organic investment to start yielding fruits, then PPC is the best to go.
- If you can’t afford to wait and rely on organic traffic because you have a competitive advantage? Then SEO is the way to go.
- Want to get the best of both worlds?
Then you need to think about your business goal. The best online marketing strategy involves a proper analysis of the landscape and knowing how to compete favorably.
However, when it comes to the long term lifeline of your internet marketing, the result is clear – SEO offers the better value in search marketing. You won’t rank No:1 overnight, but SEO is more affordable and the long-term benefits have been proven. All of these facts demonstrate that your company should spend more of its time and resources focusing on SEO vs. PPC.
I hope this introductory overview is helpful. What questions do you still have about choosing between SEO vs PPC? Please leave your comment below.