Do you want to learn Pay per click or you already know that you want to use PPC to promote your business, but aren’t sure where to start, you came to the right place? This is the first Chapter in Pay per click and you will learn about PPC.
What is PPC?
PPC Stands for Pay per click, advertisers pay a fee each time of their ads is clicked or appeared in the search results. Investing money to buy visits to our site rather than attempting to earn that traffic organically. Advertisers bid on keyword phrases relevant to their targeted business. PPC display network advertisements or banner ads are shown on search engine results or web sites with relevant content that already agreed to show ads.
Websites that use PPC ads will show up an advertisement when keyword matches in keyword list or web content site shows relevant content. Those advertisements are called sponsored links or ads.
Whenever our ad is clicked, sending a user to our web page, we need to pay the search engine a small fee. When PPC is working correctly the cost is trivial because the visit is worth more than what you pay for your ad. If we pay Rs.100/- for a click, but the click results in an Rs.10000/- sale, then we made a profit.
Building a winning pay per click campaign from selecting and researching the relevant and right keywords search engines like Google reward advertisers who will create relevant, intelligently targeted PPC Campaigns by charging them less for clicks. If our ads & landing pages are useful to users, search engines like Google charge you less per click, getting higher profits for our business, so learn how to do it right PPC and join digital marketing courses in Bangalore.
Understand the Ad Words terms
A set of ad groups that share a budget, location, and other settings. Campaigns are used to manage categories of services or products that we offer. Ad words account will have one or more ad campaigns running. Each campaign contains one or more ad groups. Settings that we can set at the campaign level include language, Google search network, budget, location, and more. We will create separate campaigns to run ads in different budgets and locations, digital marketing courses.
An ad group consists of keywords, ads, bids, each of our campaigns are made up of one or more groups. Separate ad groups are good for different product types you offer.
Select relevant keywords, high-quality keywords for our ad campaign to reach only the most interested audience, who are likely to become your clients.
We set an average daily budget for each campaign, and then your ads will be shown as much as possible until our budget is met. When our budget is reached, ads will stop showing for that particular day. It’s possible that we will be charged less or more than our average daily budget amount on a given day digital marketing training Bangalore.
Google ad Words gives you different ways to bid for our ads, based on what matters most to us and our business. Now that we are advertising on Google ad Words, we probably have a goal in mind for our ads. If we sell mobile, maybe we need to get more people to visit our shop and digital marketing workshop.