Digital marketing is a dynamic and fast-paced industry, with a demand that is a very steady increase for talent. According to an article published by an Ad Age, more than eight percent of companies are planning to broaden their budgets over the next 18 months. However, despite the marketing budget increase, getting talented candidates has been a barrier, due to the huge fissure between supply and demand.
With digital marketing offering areas of specialization like strategy, video marketing, content, mobile marketing and analytics, people now have the chance to switch jobs and search a stream that is well – matched with their interests. Another vogue is a rise in freelance and contract job opportunities. With all these actions, getting the right opportunity can be an intimidating task, especially for younger candidates.
Explore and learn
Digital media is a large domain. While It is a good idea to track all that is happening, it is important to find an area of interest and concentrate on it.
Network and grow
Networking is considered as a soul of digital marketing. It is important to be active on social media platforms and connect with the suitable people. Attending webinars, Twitter chats, offline events, etc., are prominent ways to build a network. Apart from being able to know new things, you might also be able to meet the right employers.
Interact and exchange thoughts
Online or offline – Take part, discuss and construct opinions on events happening in the digital space and on a regular basis share them. If you are not already doing it, then start blogging; highlight your strengths and achievements.
Never stop learning
Read regularly, this is one best way to gain knowledge. Subscribe to industry updates, newsletters from market leaders. Investing some time on this will go a long way.
Stop loving numbers
It is a billion dollar industry – The digital data market. Marketing is incomplete if you don’t consider the number to indicate performance, which is where analytics comes from. You have a very bright future in digital research, if you have a good logic, analysis and rationale.
Internships, certifications, freelance projects and contests. Make use of the opportunities available through referrals or online.
Always remember to track how brands, marketing on social media platforms and enhance your favorites. Dig deeper and get to know more about their pros, cons, strategies, etc. This might help you gain thoughts on how branding works and help you to crack your job interviews.
Build relationships and connect with them
Don’t wait till that one organization, you were aiming for a long time to post job openings, try building a deeper connection by engaging and following with them on social media platforms and search for any opportunity that suits your requirement.
Do not lose heart
There might be times when even after struggling to give your best, you do not get a shot at your aspiration job. Don’t lose hope. Consider everything is a practice. This will guide you to avoid those mistakes the next time.