“A possible contributing factor to the growth of cricket fever is the fact that it’s so easy to find others to talk cricket with,” said Rob Engelsman, community manager at Huge, who compared the growth to that of soccer. “Thanks to Twitter, users can send a thought with #CWC15 and immediately be connected to other fans, no matter the country or time zone.”

#WorldCup2015 is in full craze, where many companies are working hard to push their product or services on digital marketing via making some relevant campaign. In Digital Marketing boom none of the company want to slip away any opportunity to acquire a customer via digital marketing techniques.

Here, Avinash Pant, Head Marketing, Nike India speaks to exchange4media on innovation in order to establish a connect with the India market, the WorldCup2015 and their efforts on the digital front during the World Cup.

#WorldCup2015 schedule :

Image Source: techicy.com

video Source: exchange4media.com