According to trackmaven.com Real-Time Marketing is marketing that is based on up to date events. Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real-time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers. The goal of real-time marketing is to connect consumers with the product or service that they need now, at the moment.
And Wikipedia says “Real-time marketing is marketing performed “on-the-fly” to determine an appropriate or optimal approach to a particular customer at a particular time and place”
Here are some brands are great examples of real-time marketing.
Amazon & Flipkart
A few months back, Reddit India reported this picture of Flipkart office with an Amazon delivery box in the corner.
And this is what Flipkart replied:
“We recycled the said packaging as our reception’s dustbin”
Finally, Amazon’s reply was much more mature, sensible and humorous too!
“There is a bit of Amazon in every eCommerce company.”
Laxminarayan Krishnamurthy, who works as a bank employee in Mumbai, has ordered a Samsung Galaxy smartphone through Snapdeal. To his utter surprise, he received a Vim soap bar instead of the phone. Of course, Snapdeal apologized and refunded the money. However, what followed was simply unthinkable
Considering some 20,000 people shared this story and the story going viral, Hindustan Unilever took notice of this whole situation and smelt a great opportunity. HUL sent Krishnamurthy the exact phone he had ordered, along with a nice customer service letter, and a couple of Vim liquid soap bottles. This got tremendous accolades for Unilever.
During the SuperBowl in 2013 when the lights went off, Oreo’s social media team quickly jumped in and sent out one simple Tweet. The Tweet said, “Power out? No Problem” and it was followed by an image that said, “You can still dunk in the dark”. The result was – Over 525mn earned impressions. And 10,000+ Retweets, 18,000+ Likes and 5,000+ Shares all in just one hour. The whole thing at a cost of $0.
BMW vs Audi
Moving away from horses, this is probably my favorite outdoor ad campaign, a classic game of oneupmanship