Importance of URL in the SEO and why its important

    URL (Uniform resource locator) is also known as a web address that indicates the location on a computer network as well as the protocol used to access it.     Why it’s important in SEO The most important procedure of SEO URL’s is to make it comfortable for the user for the search engine itself. URL’s is one of the most world website addresses. Everyone knows that the theories of URL structure, particularly it was related to Google rankings.     SEO Tips for setting up URL Length limit Keywords in the URL structure Use readable URL’s Use hyphens [...]

Importance of URL in the SEO and why its important 2019-09-06T13:39:25+05:30

How to use Google webmaster tools and their benefits

        It provides an entirely free service that helps you to assess & enable your website performing in search results. It allows a free service to all website admins. Google webmaster also will enable them to see the status of indexing and optimize the visibility of their websites.       What is the use of Google webmaster tools There are many SEO tools on the market. But the Google webmaster tool is one of the most useful tools. It comes from Google itself, and it offers lots of essential SEO insights. It’s a set of tools for [...]

How to use Google webmaster tools and their benefits 2019-07-04T16:10:40+05:30

What is a Search Engine and how does Search Engine work

    Search Engine is software; it works on the algorithm. It refers to a vast database of information according to the user’s query. It allows internet users to search for content via the www. Now today’s popular search engine is Google, and another popular search engine is Bing,, etc. Why Google is the most popular search engine because many users think that Google is the fastest and the most authentic search engine, a study done in 2012 showed that 69.5% of users search by using Google and, Bing coming in second place at 25%. Google is also the first [...]

What is a Search Engine and how does Search Engine work 2019-07-04T14:44:58+05:30

What is a Meta Description? How to write Effective Meta Description

    What is a Meta Description? A Meta description is also known as (Meta tag). Meta description is a HTML document. It plays an important role in On-page SEO. The Meta description is used to designate the page description. It provides a concise summary of the off-page; it helps us to improve the SEO rankings – Meta description up to 160 characters or less in length. As of 2017 google shows up to 275 characters. SEO Benefits of Meta Description: Good Meta Descriptions Results in High CTR for Pages Descriptions will Convince people to Click on the Pages Search engines [...]

What is a Meta Description? How to write Effective Meta Description 2019-07-02T11:07:40+05:30

How to Run Effective Google adwords Campaign

Google Ad words Campaign Creation Google AdWords is a  tool for the market where companies pay to have their website ranked at the top of a search results page, based on keywords. This marketplace works as an auction. People bid money on Keywords for clicks. But, the highest bid doesn’t always win. Google combines the money factor with a quality factor, in order to create the best experience for the user. It is a massive industry and if you haven’t tapped into its potential. Google ad words are simple, but not easy. It takes time to master and most companies lose [...]

How to Run Effective Google adwords Campaign 2019-06-26T14:11:52+05:30

Google Algorithms & Why Google Algorithms are Important

Why Google Algorithms ?? Google Rolls out changes to its algorithms with the main aim to generate the best and relevant results for search quires. HummingBird: This hummingbird Algorithm name came from Precise and Fast Why Created? For Improving the Indexed Information. For Boosting Semantic Search. What does it do? Relevant information helps in ranking on the top of the search engines. Gives more Strength to Long-tail Keywords. The most appropriate page of a website gets open rather than the home page. Boosts the indexing of information instead of sorting the information. Penguin Algorithm: It aims to decrease the search engine [...]

Google Algorithms & Why Google Algorithms are Important 2019-06-25T16:32:58+05:30

Why SEO Marketing is Necessary?

An important aspect of SEO is making your website easy for both users and search engine robots to understand. SEO helps the Search engines figure out what each page is about, and how it may be useful for users. There are three main reasons why you need search engine optimization. a) Increase rankings of websites. b) Increase Traffic to Websites. c) Increase Conversions. To Achieve Good Ranking, Increase Traffic, Conversions for a Website Should do ON Page Optimization and OFF Optimization for every Web Page. On Page, Optimization refers to the things that we can do ON your website to help [...]

Why SEO Marketing is Necessary? 2019-06-25T12:46:21+05:30

Will Marketing Leave SEO InThe Dust

The internet has become an integral part of our lives. It has found its way into almost every possible entity that the human mind has created to date. It would seem awkward if we think for a second about our lives without the presence of the internet. Statistics show that we spent about 27 hours a week browsing through tons of information and services that the internet provides us. It can be seen early-on that the internet is a hub of crucial and vital information. It can be compared to a waiting hall of an airport where people from around the [...]

Will Marketing Leave SEO InThe Dust 2019-06-25T16:39:00+05:30

How to Kick start your Digital Marketing Career in 2019?

Digital marketing is a dynamic and fast-paced industry, with a demand that is a very steady increase for talent. According to an article published by an Ad Age, more than eight percent of companies are planning to broaden their budgets over the next 18 months. However, despite the marketing budget increase, getting talented candidates has been a barrier, due to the huge fissure between supply and demand. With digital marketing offering areas of specialization like strategy, video marketing, content, mobile marketing and analytics, people now have the chance to switch jobs and search a stream that is well-matched with their interests. [...]

How to Kick start your Digital Marketing Career in 2019? 2021-01-21T20:50:08+05:30

Contact Info

Institute Of Marketing, Ground Floor, Salarpuria TouchStone Kadubuseenahalli, Bengaluru, Karnataka - 560103

Phone: 8095155559

Mobile: 8919297237

Web: Institute of Marketing

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