An effective digital marketing strategy will always help you to take correct decisions to do a company successful online. A digital strategy should involve a review to check your capabilities are in place to help organization handle all of the digital touch points. A digital marketing strategy must be built on reviewing seven core capabilities they are performance improvement process, strategic approach, management buy-in, data and infrastructure, resourcing and structure, integrated customer communications & customer experience. Now a day’s even more communication is important on the digital medium & most of a business presence based on digital platforms. It is important [...]
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Do you want to learn Pay per click or you already know that you want to use PPC to promote your business, but aren’t sure where to start, you came to the right place. This is the first Chapter in Pay per click and you will learn about PPC. Let’s start! What is PPC? PPC Stands for Pay per click, advertisers pay a fee each time of their ads is clicked or appeared in the search results. Investing money to buy visits to our site rather than attempting to earn that traffic organically. Advertisers bid on keyword phrases relevant to their [...]
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or promotional messages to an audience. Email marketing is a way to reach consumers directly via electronic mail A strong email marketing strategy is extremely important for any business today. With such a wide selection of email marketing companies, it’s essential that you find the best one that fits your needs. Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns,Institute of marketing presents top 5 Email Marketing Services for do it the best way. [...]
Real Time Marketing According to trackmaven.com Real Time Marketing is marketing that is based on up to date events. Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers. The goal of real time marketing is to connect consumers with the product or service that they need now, in the moment. And Wikipedia says "Real-time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place" Here [...]
Not many meetups can brag about bringing together an outstanding lineup of talented speakers , Marketing geeks and a enthusiastic attendees. But it happened, and there’s a lot we want to talk about! Post by Institute Of Marketing. The energy was tangible even before the inaugural IOM Champion Series - informal Marketing Meet up hosted by Institute Of Marketing kicked off Saturday evening March 14 ,2015 in Bangalore — and it only carried on throughout the remainder of the meetup . With topics ranging from social media marketing to content marketing and optimization strategies , each session was engaging and informative, [...]
“A possible contributing factor to the growth of cricket fever is the fact that it’s so easy to find others to talk cricket with,” said Rob Engelsman, community manager at Huge, who compared the growth to that of soccer. “Thanks to Twitter, users can send a thought with #CWC15 and immediately be connected to other fans, no matter the country or time zone.” #WorldCup2015 is in full craze, where many companies are working hard to push their product or services on digital marketing via making some relevant campaign. In Digital Marketing boom none of the company want to slip away any [...]
“Education is not the answer to the question. Education is the means to the answer to all questions. —BILL ALLIN, SOCIOLOGIST AND EDUCATION ACTIVIST” If you meet any marketing candidate straight out of the college and ask about any current trend, you will noticed a surprising thing that These rising young professionals may be sharp, thoughtful digital natives—but all too often, they don’t have the online marketing skills required in today’s marketplace. The reason? University marketing departments are behind the curve. The center of learning curve much of the marketing world has moved online. In area of specialty, professional services, the [...]
There were the days when marketing only mean is ‘Door to Door’ campaigning, I remember in 1998 there were a local company in my native area who hire people for a great paying marketing job where candidate job was to promote companies product by visiting every nook & corner of the city. Where catch was people are smart enough to get the maximum order just by talking to people and just after showing the product demo. If we think for this now then it might not sound feasible, because now consumer has choices over product/service, product/services quality, price & most important [...]