Implementing Product Marketing
Srikanth2019-09-18T14:28:18+05:30Implementing Product Marketing in Your Company In today’s market, it’s more important than ever to have a team solely dedicated to understanding market and buyer needs and using that knowledge to ensure your company executes compelling marketing and sales strategies. That’s why it’s crucial for you to define and incorporate a Product Marketing role into your organization. Product Marketing is a part of overall Product Management, but with the primary goal of understanding the market and buyer (their needs, alternatives, buying process, etc.) in relation to the company’s products and services. Along with developing an understanding of the buyer, Product Marketing [...]