Sitemap is a data file where you record all the links & titles of your website. As the name signifies sitemap means the map of your website. In the sitemap, you will build the structure of your site & links in your site. A sitemap is a file where you give the details related to the pages, on your website. Search engines like google read the page carefully to crawl your website. A sitemap says the crawler which files you suppose is useful in our site and also gives some useful information about the files. Types of sitemaps XML Sitemap [...]
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Google Ad words Campaign Creation Google AdWords is a tool for the market where companies pay to have their website ranked at the top of a search results page, based on keywords. This marketplace works as an auction. People bid money on Keywords for clicks. But, the highest bid doesn’t always win. Google combines the money factor with a quality factor, in order to create the best experience for the user. It is a massive industry and if you haven’t tapped into its potential. Google ad words are simple, but not easy. It takes time to master and most companies lose [...]
Why Google Algorithms ?? Google Rolls out changes to its algorithms with the main aim to generate the best and relevant results for search quires. HummingBird: This hummingbird Algorithm name came from Precise and Fast Why Created? For Improving the Indexed Information. For Boosting Semantic Search. What does it do? Relevant information helps in ranking on the top of the search engines. Gives more Strength to Long-tail Keywords. The most appropriate page of a website gets open rather than the home page. Boosts the indexing of information instead of sorting the information. Penguin Algorithm: It aims to decrease the search engine [...]
An important aspect of SEO is making your website easy for both users and search engine robots to understand. SEO helps the Search engines figure out what each page is about, and how it may be useful for users. There are three main reasons why you need search engine optimization. a) Increase rankings of websites. b) Increase Traffic to Websites. c) Increase Conversions. To Achieve Good Ranking, Increase Traffic, Conversions for a Website Should do ON Page Optimization and OFF Optimization for every Web Page. On Page, Optimization refers to the things that we can do ON your website to help [...]
The internet has become an integral part of our lives. It has found its way into almost every possible entity that the human mind has created to date. It would seem awkward if we think for a second about our lives without the presence of the internet. Statistics show that we spent about 27 hours a week browsing through tons of information and services that the internet provides us. It can be seen early-on that the internet is a hub of crucial and vital information. It can be compared to a waiting hall of an airport where people from around the [...]
Digital marketing is a dynamic and fast-paced industry, with a demand that is a very steady increase for talent. According to an article published by an Ad Age, more than eight percent of companies are planning to broaden their budgets over the next 18 months. However, despite the marketing budget increase, getting talented candidates has been a barrier, due to the huge fissure between supply and demand. With digital marketing offering areas of specialization like strategy, video marketing, content, mobile marketing and analytics, people now have the chance to switch jobs and search a stream that is well - matched with [...]
Starting a business isn't something you should do without some serious thought. Timing plays an important role in the success of a new venture, and I am sure there are lots of you that want to do something but either don't have an idea or don't have the resources & the right connections. A few of you even have ideas that are so far ahead of the curve that you would fail if you started now. The markets aren't ready. So what do you do while you are waiting? Most of you probably work a full-time job. I am a big [...]
SEO vs. PPC – Which Provides the Better Value to Business? One of the questions in Digital/Online marketing is "Should I have to Use SEO or PPC to get traffic to my website?" It's a great question because it pits two of the most common traffic strategies against each other: Pay Per clicks and organic clicks. Is one better than the other for your business? Before we can really answer these broad questions, we should tackle a few important issues first... In this article, I will correlate the things of Digital Marketing with the Supper hit Movie Batman Vs Superman. I’m [...]
Why Product Marketing Manager? Every Company constantly introducing new products to the market in order to stay afloat in an increasingly competitive marketplace, if the company is introducing IOT product / Food / Automobile anything, companies need a perfect marketing strategy to make sure that product survival in the market. The Product Marketing Manager will help companies to spread a word of new products, they will create a go to market plan, What brand name will help your product stand out, and convey the intended message to the target user?. What Product marketing manager do? A product marketing manager will take care of [...]