Institute Of Marketing New age Product Marketing Certification Course Designed by Market leaders , This Program will help participants to position their products and increase the awareness of the value of their products in the right markets using new age Digital Technologies.
Idea to Market
Bring your own idea. Live the journey from validating an idea, building minimal viable product & taking it to your target market. All of this from experts who have been there & Done it
Tools & Templates
You will be working on real case studies, real tools & templates which you need as a Product marketing professional to plan a product launch & track progress
Hands on Learning
You will definitely learn the language of a Product Marketing Expert. But more important is to solve real challenges during the 10 days of program. You also have an option to continue your learning as an intern in a fast growing startup.
- Customer Research and Analysis
- Competitive Analysis & Benchmarking
- Customer Win/Loss Analysis
- Target Market Definition and Sizing
- Marketing Collaterals Planning
- Sales and Channel Training
- Customer Relationship Management Lead Generation & Funnel Analysis
- Marketing Assets at Different Sales Stages
- Marketing & Sales Performance Monitoring
Product Marketing Training Certification
Product Marketing Training Certification program designed for Marketing Professionals to ramp up the expertise and add on to the training and making the trainees ready for product marketing professional career path.
At the end of the program, product marketing professional can expect to bring the following advantages to their jobs.
• Understanding full spectrum process of productizing
• Understanding of new business models such as Freemium and SaaS
• Learn and understand framework for validating innovative marketing ideas
• Achieve higher product to Market success rate
• Better interlock with internal and external stakeholders