product Marketing

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Institute Of Marketing New age Product Marketing Certification Course Designed by Market leaders , This Program will help participants to position their products and increase the awareness of the value of their products in the right markets using new age Digital Technologies.

Idea to Market - Institute Of Marketing(IOM)

Idea to Market

Bring your own idea. Live the journey from validating an idea, building minimal viable product & taking it to your target market. All of this from experts who have been there & Done it

Tools & Templates- Institute Of Marketing(IOM)

Tools & Templates

You will be working on real case studies, real tools & templates which you need as a Product marketing professional to plan a product launch & track progress

Learning Process- Institute Of Marketing(IOM)

Hands on Learning

You will definitely learn the language of a Product Marketing Expert. But more important is to solve real challenges during the 10 days of program. You also have an option to continue your learning as an intern in a fast growing startup.


Idea to Market -Productizing

Idea to Market -Productizing

  • Introduction to product management & Marketing




measure-success - Institute Of Marketing(IOM)

              Go To Market Planning

  • Positioning and Value Communication
  • Analysis of Routes to Market & Cost of Lead
  • Channels and Partnerships Planning
  • Content Marketing Plan
  • Low Cost PR planning
  • Customer Acquisition Funnel Creation

Competitive Market Analysis -Institute Of Marketing(IOM)

      Market Analysis

  • Customer Research and Analysis
  • Competitive Analysis & Benchmarking
  • Customer Win/Loss Analysis
  • Target Market Definition and Sizing



sales enablement -Institute Of Marketing(IOM)

              Sales Enablement

  • Marketing Collaterals Planning
  • Sales and Channel Training
  • Customer Relationship Management Lead Generation & Funnel Analysis
  • Marketing Assets at Different Sales Stages
  • Marketing & Sales Performance Monitoring


Product Lifecycle Planning

  • Requirement Definition
  • Budget Planning and Cost Mgmt
  • Product Roadmap Planning
  • CAC & LTV Modelling




live project
           LIVE PROJECT

  • you will be allotted a project work by the instructor so that you will get a chance to implement the workshop learning.

Product Marketing Training Certification

Product Marketing Training Certification program designed for Marketing Professionals to ramp up the expertise and add on to the training and making the trainees ready for product marketing professional career path.

Program Duration: 2 Days
Investment: 30,000 INR
We Allow Only 15 people, to make program more interactive 

Key Take Aways

At the end of the program, product marketing professional can expect to bring the following advantages to their jobs.

 Understanding full spectrum process of productizing

 Understanding of new business models such as Freemium and SaaS

• Learn and understand framework for validating innovative marketing ideas

Achieve higher product to Market success rate

• Better interlock with internal and external stakeholders