fbpx
Jobs & Career 2018-05-30T20:43:16+00:00

Digital Marketing Job Opportunities & Career Growth

The Scope of Digital Marketing – Institute of Marketing

JOBS AND CAREER SCOPE IN DIGITAL MARKETING

As the internet has proliferated the usage of mobile phones from the past few years, the evolution of Digital media has completely taken a transformation where Digital marketing has taken a boom than the traditional way of marketing. This is the trending field where the older it gets it comes up with the plethora of opportunities which can change someone’s career drastically. The worth of this industry is $62 billion according to the study made by Direct marketing Association. Advertising via smartphones has raised leading for high demand professionals in Digital Marketing.

The career scope of Digital Marketing is said to be huge as the Indian Government has initiated the “Digital India campaign in 2015, even the rural areas are said to be digitalized by the end of 2018. And all the businesses are incorporating Digital Marketing as their marketing strategy so more than 20 lakh jobs are to be generated by 2020. Hence there is a promising future in Digital Marketing both in India as well as abroad.

Career opportunities in Digital Marketing

Digital Marketing is a vast subject and it has got different modules in it like SEO, SEM/PPC, SMM, Email marketing, Mobile
marketing, Content writing and Web analytics. Once you undergo the Digital Marketing training then it will be easy to find where
your passion lies among them. Here are the different specializations for different career options in Digital Marketing.

Digital Marketing jobs-opportunities-and-career-growth

Digital Marketing Jobs Hierarchy

1. DIGITAL MARKETING:

Digital Marketing Manager
    ^
Digital Marketing Specialist
    ^
Marketing Manager
    ^
Account Executive
    ^
Digital Marketing Analyst

2.Search Engine Optimization (SEO):

Digital Marketing Manager
^
SEO Manager
^
SEO Specialist
^
Digital Marketing Executive

3. PPC/SEM Google AdWords:

Digital Marketing Manager
^
Paid search specialist
^
Marketing Manager
^
Digital Marketing specialist
^
Adword analyst

4. Content Writing:

Marketing Manager
^
Content Marketing Manager
^
Content Strategist
^
Social media Manager
^
Content Marketing Specialist

5. Social Media Marketing:

Marketing Manager
^
Marketing Coordinator
^
Digital Marketing Manager
^
Social Media Manager
^
Social Media Executive

Digital-marketing-jobs-bangalore

Earn Online with Digital marketing & Be your Own Boss

6. Digital Marketing Freelancer:

This is one of the best ideas for people who want to be self-employed, housewives, people who want to make extra income.

How to get started:
1. Connect with your contacts as they are the source you will be getting the projects and references from when you get started.
2. Build a strong portfolio which helps in your self-branding.
3. Be an active user of social media and join groups.
4. Network with people by attending a lot of events and conferences.
5. Join Freelancer sites and get projects from throughout the world
6. Start by defining your goals.
7. Identify the clients whom you’re going to target.
8. Set prices for the service done.

7. Blogger:

If you have the passion for writing then here is an opportunity to make money. Blogging!!! Yes, blogging is an art of getting
others read your writing, for some, it might be a hobby. There are so many famous bloggers who have taken this as a full-time
career and making a lot of money out of it. You can either start your own blog or get credibility by contributing your writings for
someone.

How to get started:
1. Find out where your passion lies in and come up with the topic that you want to write about.
2. Do research about what people are searching for.
3. Go through the information that is available on that particular topic you have chosen so that you will be able to know
what to write and how to write.
4. Start writing by creating some relevant and useful content.
5. Upload it to your website/Blog
6. Make money by creating Great content through Ad-revenue and Commissions

8.Entrepreneur:

Everyone has a Dream of Having own business and Become own Boss.

Do you Want to become your own boss!  Then here are few tips on how to make it possible with Digital Marketing as a career choice.

Why Every Entrepreneur Needs to be Savvy in Digital Marketing in Order to Survive”  By – Neil Patel

“It’s not about ideas. It’s about making ideas happen!!”

Digital Marketing Salaries & Pay Scale

As Digital marketing jobs are in high Demand, usually the Salaries also should be more than consider other streams but, here its purely depends on your Passion & Skills. Because Digital Marketing needs lots extra skills like media editing, Content creation, Analysing lots of data, creating strategies according to market situations, etc. So the Salaries also depends on your Passion and extra skills which help in work.

If you are the one who is Passionate about Internet updates, Social Savvy, Gadgets, and a good strategist, definitely you re going to get a Good package when it comes to Payscale.

New Courses

Contact Info

Institute Of Marketing Ground Floor, Salarpuria TouchStone Kadubuseenahalli, Outer Ring Road Bengaluru, Karnataka 560103

Phone: 08095155559, 8919297237

Web: Institute of Marketing - IOM

Recent Posts