Explore the evolution of online advertising from the beginnings of the Web, and how it has developed into a major sector of the multi-billion dollar advertising industry. This course PPC training is designed as an introduction to the world of digital and online advertising. In it we’ll understand best practices of Digital Advertisements, Designing Ads and setting up the campaigns on Search, Social and mobile, cover all the different types of digital ad unit, advertising partners, process, buying and conversion tracking/campaign analytics.
SEE WHAT YOU’LL LEARN
What is digital advertising?
Banner ads, video ads, social media, audio, rich media, takeovers, the IAB, etc.
History of search engine Brief of Search Marketing and other verticals aside from ppc, ppc process,
Ad words Strategies
AdWords strategies and key word match types
What are the different types of buying models and the advantages of each? (CPM, CPC, CPE, GRPs, etc)
Competitor analysis, Knowing your competition, Analyzing and targeting your competitor strategies
Campaign Design on Search, Display, Youtube Ads and product Listing
Understanding ad copy best practices and ad extensions
Ad Quality Score
what is quality score ?, importance of quality score, how to increase quality score
Ad Targeting and Re-targeting
How does targeting work and how is the data collected? Why does one person get an ad and not another? (Cookie data, PII, registration data, IP address, DMPs)
Reporting/ Conversion Tracking
What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)
Importance of landing page in PPC and Learn how to create a landing pages and generate leads through advertising
Social Media Ads
Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Ads
B2B Management Employees , Marketing executive, MBA
Students, IT Background, Graduates, Freshers
Entrepreneurs, Brand Managers, Bloggers, Business owners, Sales Managers
can be expert
• Discussion on Case Studies
• Live Practicals
• Google Adwords Certification
Admission Now Open
Learn PPC course from Experts to become Google Adwords certified Professional in 1 Month, PPC training will give u complete hands on practice
Institute Of Marketing Provides Best PPC training in Bangalore, Mumbai, Chennai, Delhi.