Explore the evolution of online advertising from the beginnings of the Web, and how it has developed into a major sector of the multi-billion dollar advertising industry. This course PPC training is designed as an introduction to the world of digital and online advertising. In it we’ll understand best practices of Digital Advertisements, Designing Ads and setting up the campaigns on Search, Social and mobile, cover all the different types of digital ad unit, advertising partners, process, buying and conversion tracking/campaign analytics.


What is digital advertising?

Banner ads, video ads, social media, audio, rich media, takeovers, the IAB, etc.

PPC Fundamentals

History of search engine Brief of Search Marketing and other verticals aside from ppc, ppc process,

Ad words Strategies

AdWords strategies and key word match types

Bidding Strategies

What are the different types of buying models and the advantages of each? (CPM, CPC, CPE, GRPs, etc)

Competitive Analysis

Competitor analysis, Knowing your competition, Analyzing and targeting your competitor strategies

Campaign Design

Campaign Design on Search, Display, Youtube Ads and product Listing

Understanding ad

Understanding ad copy best practices and ad extensions

Ad Quality Score

what is quality score ?, importance of quality score, how to increase quality score

Ad Targeting and Re-targeting

How does targeting work and how is the data collected? Why does one person get an ad and not another? (Cookie data, PII, registration data, IP address, DMPs)

Reporting/ Conversion Tracking

What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)

 Landing Pages

Importance of landing page in PPC and Learn how to create a landing pages and generate leads through advertising

Social Media Ads

Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Ads



Free Doubt Clearing sessions


24/7 online support


Backup classes


Free access to Webinar & Expert talk sessions

Marketing managers & execs
B2B Management Employees , Marketing executive, MBA

Students with a Management or Engineering background
Students, IT Background, Graduates, Freshers

Entrepreneurs‎ & business owners
Entrepreneurs, Brand Managers, Bloggers, Business owners, Sales Managers

How you

can be expert

• Discussion on Case Studies

• Live Practicals

• Internship

• Google Adwords Certification

Admission Now Open

Online Training & In Class Training

Duration: 1 Month


Crash Course in Bangalore

June  24,25


Learn PPC course from Experts to  become Google Adwords certified Professional in 1 Month, PPC training will give u complete hands on practice

Institute Of Marketing Provides Best PPC training in Bangalore, Mumbai, Chennai, Delhi.