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Search Engine Optimization Training in Bangalore 2018-05-25T15:45:43+00:00

Advanced SEO Training in Bangalore

Best White Hat SEO Training Institute 

  • Learn SEO courses from Google Certified Experts

  • Best SEO training institute in Bangalore  

  • Learn How to Create a Website by Using WordPress

  • Get ready for a SEO Job in 30 Days

  • Near By – Marathahalli, Kundalahalli, Bellandur, HSR Layout, and Koramangala Areas 

What Is Search Engine Optimization (SEO)?

SEO is a Major Module in Digital Marketing Training, it is the process to gain Top position results in Search engines by following best Organic practices. SEO born during 1997 so it’s been 20 years that SEO is been in use, there are many changes came in these 20 years, in SEO Training you’ll be learning Most Advanced SEO practices to follow and will be working on Live Digital Marketing project during the entire course to see the Outcome of your Implementation.

Benefits of SEO

  • SEO is more cost-effective than paid advertising
  • Better Brand consideration
  • SEO Result Pages receives 90% more clicks than PPC
  • Create branding awareness and generate Quality Traffic
  • Builds Trust and Credibility by customers
  • Generate Traffic and Leads from Search Engines for Free of cost
  • Increases Sales
  • Increase in ROI
  • Goal driven
  • Measurable Results
  • SEO Results are Long lasting

What You’ll Learn in this Advanced SEO Training from Institute of Marketing Bangalore

  • Website Designing by CMS
  • Search Engine types and How They Work
  • SEO types and Techniques
  • Google Algorithms
  • Keyword Planning
  • On-Page SEO
  • OFF-Page SEO
  • Universal SEO
  • Complete White Hat SEO Training
  • Advanced in-depth SEO Topics
  • Real time project for each and every student
  • Local SEO strategy and implementation
  • WebMaster Tools (Google Search Console, Bing Webmaster tools)
  • Hand on experience on SEO tools
  • Google Analytics training
  • SEO analysis & Building SEO strategy
  • Competitor SEO Analysis
  • SEO Reporting and Tools
  • Content Marketing overview
  • Advanced SEO strategies by using Real-time Case studies

Join today Our Advanced Digital Marketing Training in IOMs

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Advanced SEO Training Covers Below Topics and Modules

Introduction to Domains and Hosting:

  • What is Domain & Hosting
  • Different Types of Hosting Servers
  • Different types of Domain Extensions
  • What is Content Management System
  • Introduction to WordPress
  • WordPress installation in C-panel
  • Free WordPress Theme and free Plugins
  • What are Themes, Plugins
  • Blog/Website by using WordPress
  • How to Create SEO friendly Blog posts and Web Pages
  • Widgets, Menu’s, settings and theme options
  • Contact Forms and Lead generation for Digital Marketing
  • Media Uploading (Images, Videos, PPT etc.)
  • Anchor Links & Anchor text
  • SEO integrations
  • Tracking tools integration (Webmaster tools, Google Analytics

Introduction to SEO:

  • What is a Search Engine & What is SERP
  • How Search Engine Works (Crawling, Indexing, Serving)
  • What is crawler, robots and spiders
  • Types of Search engines
  • SEO Types and Techniques
  • What are White hat, Black Hat & Grey Hat SEO
  • Introduction to Google Search Engine
  • Google Web Master Guidelines and Best practices
  • Overview of ON-Page, OFF- Page, Universal SEO

Google Algorithms & Penalties

  • Google Algorithms & Different Algorithm Updates
  • What Is Google Page Rank
  • Overview of Google Panda, Penguin, Hummingbird
  • EMD, Pigeon, Rank Brain, Mobile & AMP updates
  • What are Possum, Fred Algorithms
  • Why google penalizes websites
  • How to Prevent websites from Google Penalties

Keyword Research

  • Importance of the Keywords in SEO
  • Types of Keywords
  • Keyword research, Different Online Keyword research tools
  • Google Keyword planner
  • Google Trends and Google Correlate
  • Other Keyword tools like Uber Suggest, WordStream Free keyword tool

On-page SEO:

  • Introduction to On-page SEO
  • How to Create Search Engine Friendly Content?
  • Content optimization for Search engines
  • On-page SEO, Step by step explanation
  • What is SEO Title/Meta title, how to write Meta titles & Best practices
  • What is Meta Description and How to write?
  • Meta Keywords and importance of Keyword Density
  • Keyword Cannibalism
  • What are Header Tags and importance in On-page SEO
  • Anchor links and Anchor text
  • Alt.txt, captions and Tags
  • Inbound Links & Outbound Links
  • Slug, Url structure and Permalinks
  • Site Navigation
  • Breadcrumbs
  • Plagiarism and Duplicate Content
  • Best Landing page practices for SEO
  • Robo.txt and URL Canonicalization
  • HTML/XML Sitemaps creation and submission

Off Page SEO:

  • Introduction to Off Page SEO
  • Different strategies for Building links
  • Step by Step Off-page SEO Explanation
  • Importance of Backlinks
  • What is Link Juice, Link authority?
  • What is Page Authority & Domain authority?
  • Link Building Practices
  • Different Search Engines Submissions,
  • Directory Submissions
  • Web 2.0 sites and link Submission
  • What are EDU links, Wiki Links and GOV links?
  • Forum Posting, Article writing, Press release
  • Microblogging or Commenting
  • Classifieds posting, Business Listing
  • Question and Answers
  • Social Bookmarking, Social Networking, RSS Feeds

Universal SEO:

  • What is Universal SEO
  • Search 3.0 ( WEB 3.0)
  • Google Universal Search Overview
  • How to Optimize Universal Content for Search engines
  • Media files Optimization
  • Image SEO Optimization
  • SEO for Videos
  • SEO for Doc Files, PPT files, Animation files, Audio
  • Rich cards and snippets

Local SEO for Local Businesses Listings:

  • Optimizing Local Business website for Search Engines
  • How to prepare a Local SEO strategy
  • Google my Business page creation
  • Google Map’s listing
  • Local Business creation in Google and Bing Places
  • Analytics integrations
  • Yellow pages & Local Directories submission

SEO Course Training in Institute of Marketing includes Advanced SEO Topics and tools like Webmaster tools and Google Analytics to Track step by step SEO Reporting and Keyword Performance.

Web Master Tools/Search Console:

  • Google & Bing Webmaster tools setup
  • Integrating Search console with website
  • Search appearing settings
  • Structured Data, Rich cards, Data Highlighter, HTML Improvements
  • Accelerated Mobile Pages (AMP)
  • Search Traffic Settings
  • Search Analytics, Links to your site, Internal Links, International Targeting
  • Indexability& Crawling settings
  • Index Status, blocked resources, remove URLs
  • Crawl Stats, Crawling Errors, Fetch as Google, Robo.txt tester,
  • Sitemap Submission

Google Analytics:

  • introduction to Google Analytics
  • Integration of Website with Google analytics
  • Real time Traffic analytics, Traffic sources
  • Audience Overview, Demographics, Location & Language Tracking
  • Behavior, Devices and Acquisition
  • Tracking Leads and Goal setting

SEO site analysis & Reporting

  • Website SEO analysis
  • Competitor SEO Analysis and strategy preparation
  • How to create SEO reports for Clients
  • Creating different Customized Goal driven reports
  • Creating SEO Reports by using Different online tools
  • SEO tools, SEM Rush, Crazyfrog, Woorank, Moz SEO, Similarweb etc.

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Contact Info

Institute Of Marketing Ground Floor, Salarpuria TouchStone Kadubuseenahalli, Outer Ring Road Bengaluru, Karnataka 560103

Phone: 08095155559, 8919297237

Web: Institute of Marketing - IOM

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