PPC/SEM Training 2018-05-09T19:23:39+00:00

PPC -SEM Training Institute in Bangalore

Learn Google Adwords Course from Institute of Marketing

  • Learn PPC/SEM from Google Certified Experts

  • Job oriented Advanced Adwords course training 

  • Learn how to Create Online Advertising Campaigns

  • Get a PPC Job in 30 Days

  • Near By – Marathahalli, Kundalahalli, Bellandur, HSR Layout, and Koramangala Areas 

Best PPC Training Institute in Bangalore

Institute of Marketing is one of the Best Institutes in Bangalore for Digital Marketing Courses, We train our Trainees on PPC and SEM (Google Adwords) with Live projects and Real-time Industry practices. PPC is a Major Module & it has very importance in online marketing and Advertising. We offer Advanced Level of PPC/SEM Training in Bangalore

What Is Pay Per Click / Search Engine Marketing?

PPC Introduction:

PPC is a model of internet marketing in which advertisers pay some fee each time one of their ads is clicked, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically from SEO. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small number of fees.

Search engine advertising is one of the popular forms of PPC. It allows advertisers to bid for ad placement in search engines and Search engine partners when someone searches with a keyword that is related to their business. For example, if we bid on the keyword “PPC Training” our ad might show up in the very top Position on the Google Search engine results page (SERP).

In order to get traffic, leads and sales companies and businesses approach PPC Marketing, because it’s easy and time-saving, you can have complete control on your budget how to spend and can expect best results from Search Engine Marketing. You can increase branding and sales through promotions in Display Advertising in SEM, where you can show Product pictures and can market them directly there itself. Video Marketing by using SEM is the best way to explain anything that related to your Brand, which can create lots of branding and traffic to your website.

What is Google Adwords

Adwords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.  Source: Wikipedia

Benefits of PPC/SEM

  • SEO is more cost-effective than paid advertising
  • Better Brand consideration
  • SEO Result Pages receives 90% more clicks than PPC
  • Create branding awareness and generate Quality Traffic
  • Builds Trust and Credibility by customers
  • Generate Traffic and Leads from Search Engines for Free of cost
  • Increases Sales
  • Increase in ROI
  • Goal driven
  • Measurable Results
  • SEO Results are Long lasting

PPC/SEM Training Overview

  • Introduction of Pay Per Click and different PPC platforms
  • Introduction to Search Engine Marketing
  • Why SEM is Important for any business
  • Google Adwords and overview
  • Keyword planner and Ad diagnosis tools overview
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Ad’s
  • Universal APP Advertising
  • Remarketing Ad’s
  • Customized reporting
  • How to create Reports for Clients
  • SEM strategy Building
  • Real-time Analytics for Campaigns
  • Custom Audience Creation
  • Conversion Goal setting and tracking
  • Landing page Best practices
  • Testing different Landing pages by A/B Testing
  • Tracking & measuring ROI of online advertising by Analytics
  • Real-Time Campaigns for a better understanding of Metrics         
  • Google Adwords Partner Certification Exam preparation    

What You’ll Learn in Google Adwords Training

  • Google Adwords account setup
  • Keyword Planner & how to do Keyword research
  • Keyword Match types
  • Create Advertising, Display Advertising, Video ads, Shopping Ads, Mobile Ads.
  • Important terms in PPC (what is a Quality Score, CTR, CPC, CPM, CPA etc.)
  • Different Bidding Options & Bidding Strategies in Adwords
  • Advanced Targeting Options (Location, Device, Network, Demographics etc.)
  • Campaign Structure in Adwords
  • What are Ad groups, Ad copies, and Keywords in Campaign
  • Segregate Ad groups with Relevant keyword grouping
  • Creation of Effective Ad copies
  • Different Ad Extensions Overview
  • Defining Daily/Monthly budgets
  • Search Network Campaign with advanced options
  • Display Network Campaign
  • Shopping ads and Video Ads
  • Universal Mobile App Ad campaign to promote App’s
  • Dynamic Search Ads Overview
  • Conversion tracking creation
  • Remarketing list Preparation

PPC Course Training in Institute of Marketing includes Advanced PPC/SEM Topics and other online tools 

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Contact Info

Institute Of Marketing Ground Floor, Salarpuria TouchStone Kadubuseenahalli, Outer Ring Road Bengaluru, Karnataka 560103

Phone: 08095155559, 8919297237

Web: Institute of Marketing - IOM

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